36xBest result, return on ad spend
$2k a week became $10k a week over six months.
I launched 4 winning ad ideas, then added testimonial video ads when the winners started to tire.
If your Meta ads aren't converting, you're basically donating money to Meta.
I help DTC brands generate more revenue by turning what their buyers are already saying into conversion messaging that sells.
Joshua Chui Founder, Juicy Conversions
36x ROAS
Best result, return on ad spend
On a high-ticket coaching account, while spend scaled from $2k to $10k a week
11+ years
Working in direct response
Spanning across affiliate marketing, agency, ad creative, media buying, funnel hacking, CRO and email marketing
$2M/mo
Ad spend per month
Previously worked at a fast growing fully bootstrapped DTC supplement brand
The problem
Black Friday can be the most profitable or most expensive time for your business.
Ad costs go up every Q4. More brands bid for the same buyers, so every sale costs more to get. That's adflation.
The best fix I know is more ads, and that means more of your winners, never more of your losers.
I've done three Black Fridays on the creative for a supplement brand spending $2M+ a month on ads. November was never the month we tested. We found the winning ads before it, then ran them through the sale, so we walked in with winners already picked.
Black Friday is coming soon. Need help with your Black Friday prep?
Let me help you with that.
Reviews
What others say about me
How I work
I use my 5 step JUICE system for turning what your buyers say into conversion messaging that sells.
Join the conversation
Go where buyers already talk.
Uncover what they really care about
In their own words.
Identify the angles worth testing
Map every angle before a single ad is made.
Create ads
Built on what buyers actually feel.
Expand the winners
Drop the rest.
Meet your strategist, the “why-they-buy” guy
11+ years of understanding why people buy, and why they don’t.
I've spent more than 11 years in direct response, working across affiliate marketing, copy, creative, funnels, testing and email.
That full range taught me to look at an ad as part of a bigger system.
Who are we trying to reach? What do they already care about? What does the offer give us to work with? Which angle are we betting on? And once the ad is live, what are the numbers actually telling us?
That's the perspective I bring to an account. I can dig through the customer research, find the angle, write the copy, shape the creative and follow the idea all the way through the Meta account.
I've spent enough time on different sides of direct response to know that even an ugly ad that was hand-drawn in MS Paint can outperform a polished ad that was made by a top talent graphic designer.
Your customers have already told you what to say. The job is finding it.
Next step
Show me your best ads. I'll tell you what I'd test against it.
If you are running out of fresh creative territory, let's look at the account together. I'll show you where I would start looking for the next angle.
We'll look at your creative, talk through what is working, and see if there is a fit. Or email me directly at hello@juicyconversions.com